One of the big “new” things at the 2012 World Dairy Expo is New Holland! New Holland has made a major commitment to support the Expo for several years. Here’s Abe Hughes, VP, North America, for New Holland, with U.S. Secretary of Agriculture, Tom Vilsack, during his visit to Expo this morning.

New Holland has sponsored a 26,000 square foot Trade Center tent outside the Exhibit Hall to provide room for additional exhibitors and also has a selection of equipment on the lot outside the tent. I visited with Abe outside this morning to learn more about what New Holland is doing for America’s dairy farmers. You can hear all about it in the video interview below. One of those things is the New Holland Value Bonanza, a coupon for $500 off your purchase.

SAVINGS FOR YOU – AND A FRIEND! Simply bring this card to your New Holland dealer and present it at time of purchase – and share the additional card with a friend so you both save. Don’t forget, this offer is in addition to current Value Bonanza Sales Event incentives. See your local dealer for details or visit valuebonanza.newholland.com.

2012 World Dairy Expo Photo Album