Partnerships equal progress and this has rang true for the Diary Checkoff and a well-known pizza delivery service. With the sales of pizza cheese plummeting, DMI sought a partnership that would benefit the dairy industry and pizzas lovers alike. It has proven successful and during the recent World Dairy Expo, Chuck talked with New York dairy farmer, Skip Hardie about what the teaming of the two means for the future of the dairy industry.

“I think probably the partnership that means the most to us is the one that really started DMI down the partnership path in general and that is the one with Domino’s. To go even further back, the pizza category was going down hill fast. The pizza cheese sales were down and it didn’t look bright. DMI looked at this and said we need to address this issue fast and hard. We did some market research, looked around for a partner and said we think we know what it will take to fix this. It’s simple but it will take a commitment. And Domino’s seemed to be a leader in the industry and were willing to work with us. So, we said try putting more cheese on your pizza.”

For more information about the DMI’s partnership with Domino’s check out news from Dairy Check.

Domino’s Stuffed Cheesy Bread Satisfying Consumer Demand
Checkoff, Domino’s Efforts Lead to Healthier, Kid-Approved School Pizza

You can find Chuck’s complete interview with Skip here: Skip Hardie Interview

2012 World Dairy Expo Photo Album