New research shows how the management style of younger dairy producers and corn growers compares and contrasts with that of their older counterparts. The survey, commissioned by McCormick Company, considered management practices, ownership structures, decision-making processes, business and transition planning, and the role of information — including digital media — in running respondents’ operations.

What the study found was that younger managers embrace the same values and reasons for farming, but they often consider new ways to get information and manage their operations.

McCormick’s goal is to share proprietary insights from this research with select companies seeking innovation as they connect with key customers.

An independent research firm interviewed more than 600 corn farmers and dairy producers, half of which were younger than 45 years of age. The vast majority of their farms were owned by two or more family generations; but one in four of the younger dairy producers were first-generation owners.

The survey also showed that industry trends and issues transcend age differences. For corn growers of all ages, interest in the environment and sustainability is what affects their management most. Dairy producers are influenced most by interest in animal welfare and the environment.