Most Americans today don’t have much knowledge of agriculture and food production. So, they are susceptible to incorrect information about beef and how it is produced. Filling that information gap with the truth about how producers work to provide safe and nutritious beef is one goal of the beef checkoff — and it is a part of daily activity for one South Dakota beef producing family, Brian Baxter reports.

Check out this video from the Beef Checkoff which focuses on Troy and Stacy Hadrick – South Dakota ranchers who are “Advocates for Agriculture”, and who make use of beef checkoff tools in their communication and social media efforts.