The U.S. Farmers and Ranchers Alliance is seeking the newest crop of farmers and ranchers for its Faces of Farming & Ranching program.

“We’re very proud of the improvements our farmers and ranchers are bringing to America’s food supply and we think it’s imperative that they have a strong voice in addressing consumer questions,” said Randy Krotz, chief executive officer at USFRA. “The success we experienced with last year’s ambassadors shows us that people want to hear directly from those who are cultivating our food.”

Farmers and ranchers who grow and raise an assortment of foods through various methods, on differing scale and across all regions of the country are encouraged to apply, as it is important to show American agriculture and all of its diversity.

To apply for the Faces of Farming & Ranching program, farmers and ranchers must fill out an application form, available at www.FoodDialogues.com/Faces, and include a home video of less than three minutes describing themselves and their farm or ranch. Among other criteria, farmers and ranchers must have an existing social media presence, either through Facebook, Twitter and/or a blog. Information on the application process can be found at www.FoodDialogues.com/Faces. Entries will be accepted through August 10, 2014 at 11:59:59 PM CT.

A combination of public votes and USFRA judges’ scores will determine the winners, who will be announced on November 12 at the National Association of Farm Broadcasting Convention (NAFB) in Kansas City.

The public will get to know the USFRA Faces of Farming & Ranching winners through national media interviews, advertising and public appearances. For their time, they will receive a $15,000 stipend.