The National Pork Board has launched a new campaign called #RealPigFarming, that uses major social media platforms like Facebook and Twitter to educate the general public about the pork industry.
Cindy Cunningham with the Pork Board explains that the campaign involves real pig farmers – from their barns, from their chores everyday, when they’re outside working. “They’re posting information about what they’re doing in that very moment so that people who aren’t on the farms or may not even have an opportunity to get to the farms can learn and can understand and can see what’s happening on those farms and then they also can answer questions that real farmers can’t from consumers,” she said during a recent interview at the Ag Media Summit.
The Real Pig Farming Twitter page states #RealPigFarming unites pig farmers, academics, youth, veterinarians and allied industry members to discuss how modern pork production really works.
Listen to an interview with Cunningham here: National Pork Board Interview
