Alltech Works with Feedex to Promote Equestrian Games

John DavisAgribusiness, Alltech, Audio, Equine

alltech-global-14-feedex-speedexAt the Alltech FEI World Equestrian Games in Caen, France, a key partnership is bringing great promotional value to Alltech and its partner, Feedex. Chuck spoke with Johanna Sundqvist (on the left in the picture) with Feedex, who is the product manager for for their horse feed Speedex, in Finland, about the companies’ relationship.

“The partnership has given us many ideas about what can we do and tools to market our feed,” she said. In addition to the Alltech FEI World Equestrian Games, they’ve worked with Alltech at a fair in Finland last April, where they made lots of connections with children and adults, and at another jumping competition. Johanna said the partnership with Alltech is really benefitting Feedex’s customers. “Using all the technologies from Alltech is really giving visible results for our customers.

You can hear all of Chuck’s conversation with Johanna here: Interview with Johanna Sundqvist, Feedex

2014 Alltech Global Dairy & Beef Photo Album