Bison breeders Peter Kohl, from Missouri and Dick Gehring, from Kansas represented the National Bison Association at the National Association of Farm Broadcasting’s Trade Talk recently in Kansas City, MO. I spoke with them about their operations and about the growing demand for their product.

Many have reservations when it comes to eating bison because they are simply not familiar with it. Peter said they set up tastings to give consumers a sample. During this time he also shares cooking tips and educates them on it’s health benefits.

“We are representing the entire nation in this industry and everyone has a different take on it,” said Dick when commenting on how they communicate to consumers. National Bison day was November 1st and it provides an opportunity to reach a national audience.

The duo said if they can just get people to try bison, they all seem to become quickly hooked. BisonCentral.com is a one-stop shop for anything and everything bison. They have resources for producers, educational tools for the classroom and tips for consumers. Learn more about bison in my complete interview with Peter and Dick here: Interview with Bison Breeders

Find photos from the event here:
2014 NAFB Convention Photos