Zoetis Launching 'Healthy Beef Challenge'

John DavisAgribusiness, Beef, Cattle

zoetisAnimal health company Zoetis is launching an effort to support education through state cattlemen’s associations. The “Healthy Beef Challenge” is an online quiz competition that encourages beef producers to test their knowledge about cattle health and productivity, the industry and products from Zoetis and will debut at the Cattle Industry Convention and National Cattlemen’s Beef Association (NCBA) Trade Show in San Antonio, Feb. 4-7, 2015. Producers could win up to $5,200 for their state cattlemen’s association.

“The Healthy Beef Challenge is a fun and interactive way for producers to put their healthy beef knowledge to good use by contributing to their state’s overall team score,” said Mike Amos, director of the cow/calf franchise, Zoetis.

Producers can play the Healthy Beef Challenge daily at Zoetis Booth 6023 during the NCBA Trade Show. Once the show ends, new questions will be available monthly on the Healthy Beef Challenge website (www.HealthyBeefChallenge.com) throughout 2015. The champion will be announced at the 2016 Cattle Industry Convention and NCBA Trade Show in San Diego.

Teams are placed in one of three divisions based on the membership of their state association: T-Bone Division for 1 to 399 members, Ribeye Division for 400 to 799 members and Filet Division for more than 800 members. Each month, the top-scoring state in each division will win $200. The overall champion will earn $3,000.

Those participating in the Healthy Beef Challenge must be NCBA members.