The U.S. Farmers and Ranchers Alliance (USFRA) had a booth at the 2015 Cattle Industry Convention’s big trade show in San Antonio last week where CEO Randy Krotz was able to meet with producers and tell them about what the alliance has been doing to help increase communications with consumers.

“The Beef Checkoff is a major funder of USFRA,” said Krotz in an interview with Tony St. James with All Ag News. “We have 85 farm and commodity organizations to address consumer issues like GMOs and antibiotics in meat and animal welfare…those issues unite the ag industry.”

Krotz was able to tell cattle producers about the recent launch of the How To Farm video series and how it is has been received, the recent Food Dialogues: Dairy Forum that discussed current issues such as animal welfare, and the I am Farmland initiative building off the documentary into educational programs.

Listen to Tony’s interview with Randy here: All Ag interview with Randy Krotz, USFRA CEO