Registration is open for A Challenge for Tomorrow, a seminar offered at no charge by Zoetis. This special discussion about the future of food is taking place as a breakfast session during the American Society of Animal Science (ASAS) Midwest Section meeting. The session will start at 7:00 a.m. on Wednesday, March 18, 2015, at the Community Choice Credit Union Convention Center in Des Moines, Iowa.

This symposium is ideal for pork industry professionals who want to be more engaged in the conversation about food safety and security.

A Challenge for Tomorrow will feature Glynn Tonsor, PhD, associate professor and Extension specialist, Department of Agricultural Economics, Kansas State University. Dr. Tonsor knows the pork industry well. He grew up on a farrow-to-finish farm in Missouri before studying agribusiness and agricultural economics at Missouri State University and Kansas State University, respectively. Dr. Tonsor has studied and speaks about a variety of food industry topics, such as the meat supply chain, economics, food safety, consumer demand and technology acceptance.

“As consumers are further removed from agriculture, we need to be fully transparent, explain what we do to provide affordable, safe food and engage with them via the communication platforms they are utilizing today,” said Gloria Basse, vice president, U.S. Pork Business, Zoetis. “Zoetis is pleased to facilitate Dr. Tonsor’s message to inspire Midwest ASAS attendees to look at their actions in a new light.”