Millennial Marketing at Alliance Summit

Jamie JohansenAg Group, Animal Ag Alliance, Marketing

Screen Shot 2015-02-13 at 8.46.55 AMJeff Fromm, author and executive vice president of Barkley, the largest employee-owned advertising agency in the United States, will address attendees at the Animal Agriculture Alliance’s annual Stakeholders Summit, to be held May 6-7, 2015 in Kansas City, MO. Early registration is now available for the 2015 edition of the Alliance’s showcase event, themed “The Journey to Extraordinary.”

Author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, Fromm spearheaded a millennial research partnership with The Boston Consulting Group and Service Management Group. Fromm is also the founder of ShareLikeBuy, a Millennial Insights & Consumer Trends Conference, and co-author of numerous consumer trend reports including “Millennials as New Parents: The Rise of a New American Pragmatism”. Fromm is also editor of a millennial-focused blog,

Screen Shot 2015-03-11 at 8.35.59 AMFromm holds a marketing degree from The Wharton School at the University of Pennsylvania and has more than 25 years of brand marketing and innovation experience for Hallmark, KC Masterpeice BBQ Sauce, Build-A-Bear Workshop and other brands. Fromm was the keynote speaker at the 2014 Summit, which focused on the millennial generation and how it is defining the demand for meat, milk and eggs.

The Summit is a one-of-a-kind conference, ideal for networking across sectors of the food chain as it is attended by a diverse group of decision makers, including representatives from farms, ranches, food processors, restaurants, grocery stores, legislators, universities and government agencies. The 2015 event, set in Kansas City, Mo., will be the first edition of the Summit held outside of the Washington, DC area.

This year’s event will explore animal agriculture’s continuous efforts to embrace new technologies that will help feed a growing population while measuring sustainability, engage consumers in innovative ways to bridge the knowledge gap, and highlight initiatives that demonstrate agriculture’s commitment to transparency.