The American Hereford Association (AHA) and Certified Hereford Beef (CHB) LLC recently launched ShopHereford.com — an online store featuring Hereford-branded items. Find everything you need to promote the Hereford breed and support the AHA, National Junior Hereford Association (NJHA), Hereford Youth Foundation of America (HYFA) and the CHB® brand.

A special feature of the site is the Butcher Shop. Here, visitors can order great tasting, flavorful and nutritious CHB products. Throughout the year options will vary including ribeyes, t-bones, strips and tenderloin steaks.

The Home Décor section features items to style your home or office. Current offerings include vintage Hereford signs, photo frames, pillows and a branded cutting board.

Individuals looking for the latest Hereford gear can visit ShopHereford.com’s Apparel section. Clothing for men, women and youth are available including coats, jackets, pullovers, vests and t-shirts. New items will be added regularly.

Another feature of the site is the Ranch Kit. In this section visitors will find AHA and CHB branded products to utilize at sales, trade shows or community events. This section allows breeders to customize their own Hereford advantage promotion kit with pens, koozies, license plates, bumper stickers or posters.