New Holland, well-known hay tools manufacturer, is celebrating a legacy of 120 years.  To mark the occasion, as well as the first cutting of hay, the company is kicking off a new product advertising campaign called “The Gold Standard.”

The campaign begins with a social media contest, “The 1st Cut Competition.”  Farmers are encouraged to photograph their first cut of the season to earn a chance to win one-year use of a Roll-Belt 450 Silage Special Round Baler.

Hay growers may submit a picture of their first cut at www.NHFirstCut.com from May 5 to July 31.  Photos will first go through a round of public voting and then a round of judging by New Holland executives.  Seven growers will be awarded balers, each for one-year’s use.

“We have been using more social media and digital marketing because equipment users are consuming more content and interacting with the brand more via these channels versus the traditional media,” says Hooper.

“Continuing to raise the bar is not a challenge for New Holland, but a natural occurrence. It is in our DNA,” says Michael Cornman, Dairy and Livestock Segment Manager at New Holland North America. “Nobody bales more hay each day than New Holland, and we want to celebrate this in our 120th year with The Gold Standard campaign and The 1st Cut Competition, giving growers a chance to win use of equipment so they can experience the difference of bailing with the best. You can’t claim leadership as a new entrant to the hay market or if hay tools are a secondary market for your manufacturing business; that leadership is built over time with dedication and true understanding of the customer. New Holland without a doubt holds claim to hay leadership in North America.”