What does it mean to be a REBEL? Aidan Connolly, Alltech’s Chief Innovation Officer said to him a rebel stood for R – Revolutionize, E – Evaluate, B – Business, E – Environment and L – Legacy.

All key elements of Alltech REBELation were focused on the future. Aidan said we all need to future-proof our businesses. “The marketplace is changing dramatically. You have to be aware of how things will change.” He added that the population isn’t driving the increase demand for food, it is income.

“Look at your businesses, see what you can do differently, presume that doing it the same way isn’t going to be good enough. People have come away with a tremendous number of new ideas and I feel implementing one, two or three of them would make them a huge success.”

Aidan also spoke to beef and dairy producers on current market trends, what the future might hold for each and the importance of embracing technology. Listen to more on that in my complete interview and learn about how you too can be a REBEL here: Interview with Aidan Connolly, Alltech

Don’t forget to check out photos from the event here: 2015 Alltech REBELation Photo Album