Fuel Up to Play 60, Dannon Join Forces at Retail

Jamie JohansenAg Group, Dairy, Dairy Checkoff, Food, fuel up to play 60, Youth

fuel up to play 60Fuel Up to Play 60 is partnering with Dannon Danimals for a national retail promotion designed to bring awareness to healthy eating and physical activity.

Parents and kids can search for one of six “Golden Bongos” – the Danimals character – among 19 million packages of Danimals Smoothies and Danimals Squeezables low-fat yogurt.

Winners will have a chance to earn a field day with an NFL player at their school. Dannon also will award $5,000 to each of the six winners’ schools to implement Fuel Up to Play 60, which dairy farmers founded in 2009 with the NFL and in collaboration with the USDA.

Fuel Up to Play 60 is in more than 73,000 schools nationwide and has led to 13 million students eating better by adding nutritious foods such as low-fat and fat-free milk and milk products to their meals. Additionally, 16 million students are getting more physically active.

“This is great for dairy farmers and Dannon, but it’s the kids who will really benefit,” said Paul Rovey, Arizona dairy farmer and chairman of Dairy Management Inc., which manages the national dairy checkoff. “These collaborative efforts help keep health and wellness front and center at schools, which has been a longtime commitment by dairy farmers.”

The promotion is underway through November at grocery stores across the country.

Danimals and Fuel Up to Play 60 also are launching a national television ad featuring NFL players and Disney stars that will appear on Disney, Nickelodeon and Cartoon Network channels, in addition to digital outlets.