For Merck Animal Health, the 88th National FFA Convention wasn’t about teaching students about their products, they focused on where students get their information about science, food and agriculture. I spoke with Merck’s Jim Miles, marketing manager for the fed cattle business, in their booth to learn more about their commitment to the future of agriculture.
“It’s making them realize what’s available out there to talk about and how talk about it. It’s about connecting to people.”
The Merck Animal Health team has a busy winter ahead of them with back to back conventions where they are excited to truly connect with their customers. Jim said in 2016 they will be launching an array of new products and these upcoming tradeshows gives them great face-time with the agriculture community.
Listen to my complete interview with Jim here: Interview with Jim Miles, Merck Animal Health
Find photos from the event here: 2015 National FFA Convention Photo Album
