In this week’s U.S. Meat Export Federation’s (USMEF) audio report, we again hear from John Brook, USMEF regional director for Europe, Russia and the Middle East. Gulfood 2016 is underway this week in Dubai, United Arab Emirates and is attract more than 90,000 people from 160 countries.

Considered one of the world’s largest food exhibitions, Gulfood provides exporters an opportunity to meet with key food industry buyers from the Middle East and other growing regions of Africa, Asia and Europe.

Brook notes that the largest-ever contingent of U.S. meat exporters is participating in the show this year, even as declines in oil prices impact the Middle East economy. Brook explains the region’s reliance on food imports – even in tough economic times – results in steady demand for products like red meat. Brook adds that while beef is the most popular item displayed by USMEF members, Gulfood also attracts buyers seeking high-quality U.S. lamb.