Our latest ZimmPoll asked the question, “ What do you do about statistics?”

Media statistics used to be simple to calculate. Then social media came along and it’s not simple anymore. Companies and agencies still want to know if their advertising and messages are being seen and heard, but with the myriad of different ways that information is shared across the various social media platforms the task is daunting. This impacts us all – media, agri-marketers, companies and agencies. Our poll results tell us the majority of people are using a number of different tools. We are currently using Sprout Social and are excited to expand our stat capabilities. More to come on that in the near future.

Here are the poll results:

• Nothing – only results matter – 0%
• Spend big $ for reports – 7%
• Use Sprout Social – 16%
• Use combination of tools – 54%
• Only care about traditional media – 0%
• Can’t figure it out – 0%
• Other – please comment – 23%

Our new ZimmPoll is now live and asks the question, How many generations has your family been involved in agriculture?

Agriculture is one of the broadest industries. Just because you don’t live directly on the farm doesn’t mean you are not involved in agriculture. We would love to know how many generations your family has been involved in the all encompassing agricultural community.