AgriClear has entered into a collaborative marketing agreement with the Canadian Beef Breeds Council (CBBC), an umbrella organization representing the purebred cattle sector in Canada.

Based in Calgary, the non-profit CBBC works with various government and industry organizations to collectively support and promote Canadian seedstock producers domestically and internationally. Under the terms of the agreement, CBBC will promote the AgriClear livestock platform and settlement services to CBBC members, which include national associations collectively representing more than 10,000 independent producers of purebred beef breeding stock. AgriClear and CBBC have also agreed to work together on marketing initiatives. The agreement is effective immediately.

“Today’s announcement marks an important milestone for AgriClear as we continue to enhance our visibility and expand our network throughout the Canadian cattle industry,” said David Moss, Vice President and Co-Founder, AgriClear. “The CBBC is a vital advocate for Canadian purebred beef cattle here in Canada and around the world and we are excited to offer the high value benefits of our unique platform, including transactional certainty, to their membership.”

“The Canadian Beef Breeds Council is excited about the opportunity to collaborate with AgriClear as we strive to provide new opportunities for purebred producers to market their cattle,” said Michael Latimer, Executive Director, CBBC. “The AgriClear platform will allow purebred producers to enter the digital marketing era with the added assurance of transactional security and a host of other benefits that will allow them to realize the full value of their cattle.”