This week’s audio report from the U.S. Meat Export Federation (USMEF) discusses the pork consumption of Guatemala, which has remained relatively low throughout the past several years, though a majority of the pork currently imported by Guatemala does come from the Unites States. USMEF has been working with importers, retailers, restaurants and foodservice companies to increase awareness of the variety of U.S. pork cuts available to the market.

Gerardo Rodriguez, USMEF marketing director for Mexico, Central America and the Dominican Republic, says in the report that this increased effort has included a series of workshops intended to educate restaurant managers and chefs about alternative U.S. pork cuts, and training sessions on proper cooking methods for pork. The goal of the workshops is to encourage restaurants to feature more pork items on menus and attractmore restaurant patrons to the taste of U.S. pork.

USMEF’s campaign highlights U.S. pork ribs, picnics, Boston butts and hams as alternatives to pork chops, which is by far the most popular pork cut in Guatemala and the Central America region.

Listen to this week’s full report here:
USMEF Report, Pork in Guatemala