Following the completion of the management buyout of the Animal and Crop Health division of GfK, last week marked the formal launch of market research company Kynetec.

Kinetic is the global leader in market research for animal health and agriculture, and is backed by Inflexion, who partners with high-growth businesses to accelerate their growth. The company is has a respected reputation as a provider of insight and foresight through its portfolio of customized research methodologies, market tracking and forecasting studies, enabling its clients to make smarter business decisions.

Kynetec’s global team is comprised of more than 230 research professionals, 270 skilled interviewers, and a network of more than 80 partners that spans across 20 countries. The company will continue to specialize in animal health, farm animal nutrition, crop protection, farm machinery, equipment, seed/biotech and fertilizers in agriculture markets across the globe, while GfK will continue to serve the market research needs of the pet care sector.

“Moving forward, our focus is to be an agile organization with quick decision-making skills and fast implementation of new ideas. This will translate into additional value and enhanced customer service to our client partners,” said Kynetec CEO Stephen Hearn.

Kynetec will be an employee-owned company, and will continue to invest in attracting top market research talent to deliver the best customer experience. Focus will also remain on the production of innovation, new product development, acquisitions and joint ventures.

“I believe Kynetec is now perfectly organized to adapt quickly to the changes in our industry, offering our clients future proof solutions and providing answers to their questions in a more timely and effective manner,” said Hearn.