A five-year strategic plan was approved by a unanimous vote from the Global Roundtable for Sustainable Beef (GRSB) Board of Directors at the their semi-annual board meeting. The Strategic Plan for 2016 – 2021 was developed to ensure the success of the organization, providing a framework for prioritizing goals and objectives that will guide the work of the GRSB, its members, board and staff, in meeting various challenges and opportunities ahead.

GRSB goals and objectives in the Strategic Plan include expanding global reach through new roundtables, projects and stakeholder engagement, as well as demonstrating those results by creating a data platform that reports on the progress being made, shares regional roundtable and project findings and tracks key global metrics. Additional key priorities in the plan include ongoing communication of continuous improvements around the globe, engagement on global issues through convening sectors, roundtables and geographies, and nurturing GRSB membership, member value and revenues.

Goals in the GRSB Strategic Plan were guided by four key principles – relevance, impact, influence and clarity. In order to continue its progress, the organization has focused on ensuring it remains relevant to the industry and its members through demonstrating tangible impacts in beef sustainability around the world. The organization also has committed to serving as a trusted global voice on beef and sustainability, while providing clarity about its role among its members, regional and national roundtables and emerging geographies of opportunity.

“The sustainable production of beef involves a significant number of industry segments, regions of the world, and members of the beef value chain as well as environmental and social organizations from civil society. The GRSB is positioned to be a key forum through which valuable information may be developed, validated and shared,” said Dennis Laycraft, president of GRSB as well as the executive vice president of the Canadian Cattlemen’s Association.