Persuading their way into history, the sign-holding cows of Chick-fil-A were inducted into the Outdoor Advertising Hall of Fame last month, joining the likes of Budweiser, Bank of America, Target, Nike, Coca-Cola, and Levi’s.

Recognized by the Outdoor Advertising Association of America as “an American advertising icon,” the cows were credited with “enticing travelers with entertaining wit.” I must admit, other than the Budweiser Clydesdales, the Chick-fil-A cows are my most favorite pitchmen… er, spokes-animals.

The Richards Group of Dallas created the “Eat Mor Chicken” campaign over a decade ago with a 3D billboard. The cows have now gone multi-media, becoming synonymous with the brand of Chick-fil-A and its stores.

Chick-fil-A operates of 1,215 locations in over 38 states.