The Animal Agriculture Alliance has released a report that further details the group’s observations from the Animal Rights National Conference, hosted July 7-10 in Los Angeles, Ca. by the Farm Animal Rights Movement.

“We are alarmed by the statements animal rights movement leaders made at this conference encouraging activists to be increasingly aggressive in seeking liberation for farm animals,” said Kay Johnson Smith, Alliance president and CEO. “The speakers made their end goal – ending animal agriculture and securing a vegan society – very clear. If you have a vested interest in producing, processing or selling meat, poultry, eggs and dairy, you need to read this report and understand the forces our industry is up against.”

Speakers and breakout sessions held during the conference voiced a consistent message: the animal rights movement is pushing for an end to the consumption of animal products, and they believe they are progressing toward that goal.

“We are trying to destroy animal agriculture,” said Wayne Hsiung, Direct Action Everywhere.

Television personality Simone Reyes stated, “we’re praying on emotions to push our vegan agenda.” Her speeches also liked animal agriculture to slavery and murder.

Lisa Levinson, sustainable activism campaign manager for In Defense of Animals clearly outlined her organization’s mission: “to liberate animals” and “create vegan communities.”

The Alliance also noted that, while animal rights activists have previously held their focus on large-sclae, commercial operations, several conference speakers, such as Karen Davis, founder and president of United Poultry Concerns, urged attendees to broaden their scope and target the industry as a whole.

Davis suggested activists “stop saying “stop factory farming” and say “stop all animal farming.”” Mike Wolf, investigations manager for Compassion Over Killing, echoed this sentiment, commenting, “Humane meat? There is no such thing.”

Activists in attendance were encouraged to amplify their efforts, with David Coman-Hidy, executive director of The Humane League, giving tips for pressuring brands and companies such as, “find a vulnerable target” and “assemble an overwhelming force to utilize from day one.” “The crueler it is, the quicker the fight is over,” he concluded.