A hard-hitting, two-month membership campaign is being conducted by the National Cattlemen’s Beef Association to strengthen the U.S. cattle producer’s voice in Washington, D.C. on issues critical to both individual cattlemen and women and the nation’s cattle industry. The “Tough Times Require a Tough Team” campaign will run through Jan. 31, 2017, and features benefits to cattle producers that are both immediate and long term.

“Cattlemen and women have a great NCBA team fighting on their behalf in Washington, D.C. every day, but a bigger team means a bigger voice,” according to Tracy Brunner, a Kansas cattleman and NCBA president. “The cattle producer’s enhanced voice in our nation’s capital can improve the business environment for U.S. beef cattle operations and help us keep those operations running today and well into the future.”

The Tough Times Require a Tough Team campaign will feature recruitment mailings to 70,000 potential members requesting their consideration, as well as advertising in publications and use of social media at the national and state levels.

In addition to adding to the potential success of cattle operations, there are immediate benefits to becoming an NCBA member. New NCBA members will get entered into a drawing for a $300 Polar Cap cooler, and receive a free liter of Dectomax pour-on wormer, a $130 value. Current NCBA members who recruit a new member will also be entered into the drawing. Members also receive numerous other benefits, such as discounts on Roper, Stetson and Tin Haul boots and apparel, and regular discounts on other ag-related purchases.