This week Wendy’s took on a troll questioning their ‘fresh, never frozen’ beef. This is not the first time Wendy’s has taken pride in the beef they serve. Last year at the 2016 Cattle Industry Convention and National Cattlemen’s Beef Association Trade Show, Wendy’s gave away burgers and Frosty’s to cattlemen and women in attendance.

I was one of those who stood in line waiting for one of their ‘fresh, never frozen’ burgers and also took the opportunity to grab an interview with Liliana Esposito, Wendy’s Chief Communications Officer. She said, “One of the things we’re so proud of is that since 1969, we’ve served only fresh, never frozen beef from fed cattle in North America. That’s something we’re going to be more vocal about in telling our story and talking about the quality beef we serve. We think consumers will love it and we want them to be proud of what they’re eating, because we’re certainly proud to serve it.”

Listen to my full interview with Liliana here:
Interview with Liliana Esposito, Wendy's

CNN’s Anderson Cooper re-enacted the Twitter feud in his The RidicuList segment and it’s quite entertaining. Thank you Wendy’s for a continuing to serve as an advocate for the beef community and farmers and ranchers across the country.