The U.S. Dairy Export Council (USDEC) has announced that former U.S. Department of Agriculture Secretary Tom Vilsack will serve as the organizations new president and CEO starting Feb. 1, 2017.

“Growing the global market for U.S. dairy products is essential to the future of the dairy industry and America’s dairy farmers. I’ve spent my career in public service as a tireless advocate for farmers and American agriculture and can think of no better way to continue this service than by leading the U.S. Dairy Export Council,” said Vilsack. “I look forward to partnering with the dynamic team at USDEC as well as agriculture, food industry and key stakeholders at home and abroad to advance the council’s mission and strengthen trust in American dairy.”

In his new role with USDEC, Vilsack will lead and oversee USDEC’s global promotional and research activities, regulatory affairs and trade policy initiatives. He will work with industry leaders to create a long-term vision for the future of the dairy industry and will work with the USDEC Board to create strategies that successfully achieve the shared vision. He will also serve as the organization’s primary spokesperson and ambassador to a host of global and domestic stakeholders.

USDEC routinely partners with other dairy industry groups such as the Innovation Center for U.S. Dairy, the International Dairy Foods Association (IDFA) and the National Milk Producers Federation (NMPF) to address the needs of its members, which include producers, processors and cooperatives, ingredient suppliers and export traders. An important component of Vilsack’s role will be working with and through these organizations to achieve results on behalf of the value chain.

“The global dairy market is more competitive today than ever. Ambitious trade agreements, reasonable labeling and product standards, and other issues are vital to the growth of America’s dairy industry,” noted Thomas Gallagher, CEO of Dairy Management Inc. (DMI), the umbrella organization that represents the broad interests of U.S. dairy and founded USDEC in 1995. “Secretary Vilsack’s impressive record of leadership and his proven ability to manage complex issues, combined with his breadth and depth of industry knowledge, made him the preeminent choice to take the helm of USDEC. I look forward to working with him.”