According to a Cargill Feed4Thought consumer survey, millennial consumers say what pigs eat has a strong influence on their pork-buying habits.

The survey, which polled more than 2,000 people in the U.S. and Spain, found that 43% of American millennials say that a pig’s diet influences their purchasing decisions. In Spain, the second-largest pork-producing country in Europe, the number was about 65% of millennials.

“Many consumers, millennials in particular, are speaking loudly about the importance of knowing what is on the dinner table and where it came from,” said Patrick Duerksen, Cargill global marketing director, pork. “It is important for Cargill and others in the agricultural supply chain to help consumers understand that the pork they eat was produced in a healthy and responsible manner.”

The complete survey results can be found here.