Future Food-Tech took place in San Francisco last week and brought together over 300 food business technology leaders, investors and food-tech innovators. Brad Greenway, Chairman, U.S. Farmers & Ranchers Alliance (USFRA) sat on a panel titled, “Creating Consumer Demand for Healthier and More Sustainable Ingredients.” As the sole panelist who represented the animal agriculture community, Brad was able to share his story and paint a picture of how protein is raised across the country.

Other panelists included:
– Moderator: Arif Fazal, Founder and Managing Director, Blueberry Ventures
– Minh Tsai, Founder, Hodo Soy Beanery
– Josh Balk, Vice President, Farm Animal Protection, The Humane Society of the U.S. and Founder, Hampton Creek
– Jonathan Wolfson, Co-Founder,TerraVia

“The panel was interesting. Discussion was formed around alternative proteins and what they consider to be sustainable. It was a very diverse conversation,” Brad said. “Sustainability and how it’s defined was a lot of what I talked about. I talked about our farm, how we have changed over the years and the SMART Farm concept from USFRA. I related the technology we use everyday to why we are sustainable because of it.”

USFRA also served as a sponsor and showcased their 360° pig farm videos. They took time to meet with food companies like Blue Diamond, Cargill, Chipotle, Dannon, General Mills and PepsiCo to discuss sustainable farming and ranching practices today and their commitment to growing a nutritious food supply.

Listen to my complete chat with Brad to learn more about panel conversations around the future of protein: Interview with Brad Greenway, Chairman, USFRA