The Innovation Center for U.S. Dairy, in partnership with Dairy Management Inc, held a press conference this afternoon to detail its launching of Undeniably Dairy, the first industrywide campaign of its kind to grow consumer confidence in dairy products.

The call featured dialogue from Amber Horn-Leiterman, Wisconsin dairy farmer and Chair, National Dairy Promotion and Research Board, Barb O’Brien, President, Dairy Management Inc. and Innovation Center for U.S. Dairy, and Beth Engelmann, Chief Marketing and Communications Officer, Dairy Management Inc.

In addition to showcasing the undeniable taste and enjoyment that comes from dairy – like a warm slice of pizza or a yogurt parfait on a summer day – the campaign will also spotlight the undeniably positive role the dairy community plays in America today.

Catch the full press conference here:
Undeniably Dairy Media Conference