The National Cattlemen’s Beef Association (NCBA) kicked off a media and advertising campaign that will shine a spotlight on how various federal tax provisions impact America’s cattle and beef producers. The campaign, which will focus heavily on the death tax, aims to build support in Washington for comprehensive tax reform that makes our tax code fair for agricultural producers. The campaign will be centered around a new website, CattlemenForTaxReform.com, and will run through September.

“We have a once-in-a-generation opportunity to enact truly comprehensive tax reform, and we can’t afford to let this opportunity pass or to get it wrong,” said NCBA President and Nebraska cattleman Craig Uden. “Family ranchers and farmers deserve a full and permanent repeal of the onerous death tax, which charges them in cash on the often-inflated appraised value of their property and equipment. This campaign will shine a spotlight on the stories of real ranchers who have had to deal with this issue, and it will also highlight current tax provisions that we need to maintain, such as stepped-up basis, cash accounting, and deductibility of interest payments.”

A two-minute video also kicked off the campaign social media platforms. it features fifth-generation California rancher Kevin Kester, whose family struggled for a decade to pay a large death-tax bill after his grandfather passed away.

“Without a doubt the biggest challenge that keeps me up at night is trying to figure out how to pass the ranching operation – our family operation on to the next generation,” Kester says in the video as he drives across his Bear Valley Ranch near Parkfield, Calif. “The current tax code is…leading toward more fragmentation of farms and ranches, which is not good for the environment or our ranchers and farmers.”