The American Egg Board (AEB) cooked up an eggciting promotional sponsorship of Disney-Pixar’s “Incredibles 2” that has audiences scrambling for new “How Do You Like Your Eggs?” recipes reflecting each of the film’s character’s unique personality or super power. The film has made the Incredible Egg into a nutrition super hero!

“We are excited for The Incredible Egg to have a role celebrating all-things incredible as part of the family-friendly Disney•Pixar’s ‘Incredibles 2’ movie,” said Anne L. Alonzo, president and CEO of the American Egg Board. “A nutritional powerhouse, The Incredible Egg is the perfect sidekick to all the Supers out there, as one large egg is packed with 6 grams of high-quality protein.”

The AEB celebrated the June 15 movie premiere by bringing a Hollywood party to the Loews Chicago Hotel rooftop where guests got a first look at (and taste of) the customized character recipes. The family of superheroes sequel to 2004’s The Incredibles set a record with a $180 million domestic opening, making it the biggest opening of all time for an animated film, ahead of Finding Dory, the eighth-largest opening of all time, and the second biggest June opening of all time behind Jurassic World.

We talked with AEB Marketing Communications Manager Marc Dresner about this incredible campaign and how they believe it will elevate eggs to a whole new level.

Interview with Marc Dresner, American Egg Board, on Incredibles 2 campaign

Check out the Incredibles 2 new super egg recipes at IncredibleEgg.org.