The IDF World Dairy Summit 2011 will be highlighting the importance of dairy nutrition through three different sessions.
New to the programme this year, a conference exploring “Sustainable Public Health and Dairy Nutrition Economics” on October 19 is set to prove extremely valuable. With the important contribution of dairy products to human nutrition and health, the concept of Nutrition Economics helps to demonstrate how a greater awareness of the nutritional benefits of dairy products can improve nutritional status and reduce health care costs.
The interplay between economic systems and the nutritional value of food is particularly relevant today as we look ahead to increased longevity and aiming to improve public health across the globe. Coordinated by conference manager Irene Lenoir-Wijnkoop, an expert in nutrition economics at Danone Research as well as a member of the IDF Standing Committee on Nutrition and Health, a series of prestigious speakers will present recent findings and initiatives within this emerging science.
In addition, the conference “Dairy Products: A Healthy Choice” will focus on leading science projects in the health and nutrition area. On 16-17 October participants are invited to attend this three part conference, with presentations on the positive nutritional impact of dairy products, healthy aspects of specific nutrients in dairy, and how to address age-related nutritional needs with dairy.
Finally, on October 18, the Marketing Conference will showcase new thinking in dairy marketing following the theme: “Conveying the Benefits of Dairy to Consumers”. Presentations will concentrate on new strategic communication techniques such as social media, suggesting innovative ways to deliver positive dairy nutrition messages. Through exploring approaches followed in current and future campaigns this conference aims to develop a united approach and to make the dairy sector be once again top of mind for consumers.
Register today for the IDF World Dairy Summit.
Source: IDF World Dairy Summit