At the Joint Annual Meeting of dairy-farmer funded promotion groups in San Diego this week, one focus was on Innovation – and the progress of a 3-year old effort to bring the dairy industry together to solve common challenges.

The Innovation Center for U.S. Dairy was established by dairy farmers in 2008, as a forum to bring the entire industry together to focus on priorities such as health and welleness and consumer confidence. Arizona dairy farmer Paul Rovey, who chairs Dairy Management Inc, which manages the dairy checkoff, says the Innovation Center is driving change. Brian Baxter has more.

Source: Dairy Management Inc.