I had to post the newest milk mustache ad for our readers to see. I’ll go on record as saying I’m not the biggest fan of the BK King, but I think this ad is one of the best our promotion group has produced. Such a talked about pop culture icon will be sure to keep milk and the dairy industry in the media news!

In a new print ad from Lowe/New York that is a joint effort by the American Dairy Farmers, Burger King and Dairy Management Inc., the King has definitely arrived. The print ad manages to cover a lot of bases in one execution. It promotes the king and BK, which has just begun offering Hershey’s chocolate milk as a menu item, and it adds yet another dazzling celebrity to the more than 200 who have worn the milk mustache since the famous campaign began.

BTW, if you can’t read it, the ad copy says, “Life is Sweet. The King’s a star. That’s why his royal beverage is Hershey’s Chocolate Milk. Drinking milk 3 times a day gives him energy to ride in style all night long. And that’s just the way he likes it.”