Super Bowl Sunday is the biggest pizza delivery day of the year. Through a partnership between the dairy checkoff and leading pizza companies, dairy producers are capitalizing on this opportunity to grow cheese sales on Game Day, as Brian Baxter reports.

Just a few years ago, pizza category sales were in decline, but Tom Gallagher of Dairy Management Inc., which manages the dairy checkoff, says the powerful partnerships with Domino’s and others, have helped turn the tide.

“In Dominos, the specific is, they’re putting more cheese on. Their pizzas taste better. So they’re selling a tremendous amount more pizzas and the other side benefit to that is, all the rest of the pizza makers are having to follow suit and copy what they do,” says Paul Rovey, Arizona dairy producer.

Source: Dairy Management Inc.