DairyBusiness Communications has announced a new campaign called “Voices for Choices.” The campaign includes an online survey producers can take to help measure industry attitudes and downloadable form letters to inform retail leaders that “milk is milk.”

The group hopes to create industry support for producers’ opportunities to use safe and approved technologies and for safeguarding the image of all milk as a natural and wholesome product. The “Voices for Choices” campaign will measure dairy producer attitudes. DBC is conducting an electronic survey of producers on management, economic and marketing issues related to recombinant bovine somatotropin (rBST).

Several dairy organizations have already expressed the need for grassroots efforts on a regional and even national scale to protect availability and use of rBST and other technologies, and have endorsed “Voices for Choices.” The VfC campaign will seek support from allied industries. Messages will be sent to agribusiness firms, seeking to raise awareness and generate support for protecting other technology-based dairy management tools and the positive image of all milk.