Tuscan Dairy, an 89 year old processing company that serves New York City and nearby cities, is launching a new multi-media campaign to announce their redesigned logo. The company’s website is counting down the days to its relaunch….39 days to go! I really like the new logo, what do you think?

The updated logo gives the familiar Tuscan cow a modern make-over, combined with a fresh green background and places emphasis on the dairy’s history by adding the date, 1918. In support of the packaging re-launch, Tuscan Dairy Farms will also run a new television, radio, and digital campaign in the New York market beginning in April. The campaign features a Tuscan gallon of milk on the commuter rail showing off his hip, new label.

The dairy plans to roll out new packaging beginning with their fluid milk products including whole, 2%, 1% low fat, fat free milk and flavored milk in quarts, half-gallons and gallons. In addition, the dairy will update the entire family of products throughout 2007 to include the complete line of beverages, cultured dairy products and flavored milks.