The Dairy Calf and Heifer Association (DCHA) has unveiled a new logo and brand identity.
The new look symbolizes the Dairy Calf and Heifer Association’s goal to update and modernize its vision to be the industry-leading source of calf and heifer nutrition, providing industry standards for profitability, performance and leadership that will help members improve the vitality and viability of their individual efforts and that of their business.
The logo and brand identity were approved by the Dairy Calf and Heifer Association board of directors September 30, 2013 and will be integrated throughout membership and marketing efforts as the organization continues to refocus its efforts.
Plans are underway for the 2014 annual conference, themed “Be a ‘Driver’ of Change.” It is set for April 1-3, 2014 in Green Bay, Wis.