Here’s a report from the Dairy Checkoff. Research suggests that today’s consumers are interested more than ever before about where their food comes from. In an effort to show the public how high-quality dairy products get from the farm to consumers’ tables, a producer-funded Web site, takes visitors on a virtual tour of a dairy farm. Brian Baxter has more in this report: Dairy Checkoff Report.

The report features comments from Washington dairy producers Liz Anderson and Kima Simonson.