Advanced Animal Diagnostics (AAD) has hired Allen Moczygemba as vice president of marketing. Moczygemba will guide the company’s marketing strategies and collaborate on its growth plans.

“Allen is joining us at an opportune time as we expand our QScout® line of on-farm diagnostic tests to livestock producers,” says AAD President and CEO Joy Parr Drach. “Allen will build relationships within the dairy and beef markets, evaluate customer needs and feedback, and create new opportunities for company growth and product evolution.”

Last fall the company unveiled its QScout MLD test for early mastitis detection in dairy cows, establishing an entirely new category of dairy diagnostics. Moczygemba will guide AAD’s growth in the dairy segment and will also oversee the introduction of the QScout BLD test for beef cattle, which will provide a rapid chute-side diagnosis of calf health. The quick triage will allow producers to develop informed interventions for each individual animal, resulting in improved animal health and more efficient use of animal health products.

His career experiences include managing Farm Journal Media’s livestock publications and, most recently, leading strategic efforts as marketing director for Zoetis’ beef segment. He graduated from Southwest Texas State University with a bachelor’s degree in agricultural communications.

Moczygemba has served on a number of industry boards including the National Agri-Marketing Association, Dallas Agri-Food Council, U.S. Canola Board of Directors, Livestock Publications Council and World Dairy Expo. His family continues to operate a commercial cow-calf operation in south Texas.