Dawn Caldwell, producer from Edgar, Neb., and vice chair of the checkoff’s Evaluation Committee, reports about how the recent Return on Investment (ROI) of beef checkoff assessments study validates what she’s always known about the checkoff program.

“No, I’m really excited about how the ROI turned out. You never know when you turn in something like that, you always hope you’re getting better and better at what you’re doing. We were able to verify that with the results of this study. Dr. Kaiser who did the work, is so thorough and I really appreciate the effort he puts into it. You know we’re all in the same boat with what we’re able to do with our dollars and so he lets us know how well we’re utilizing those dollars. And that 11.2 to 1 return…that’s big news. I like that.”

For more about your beef checkoff investment and to see the full results of this study, visit MyBeefCheckoff.com.