The Beef Checkoff hosted the “Rev it Up My ROI Checkoff Challenge” to give producers an opportunity to share stories about checkoff success. The Rev it Up finalists have submitted their videos, each one sharing one thing about how the checkoff has brought the most value to their operations.

Now it’s time to cast your vote on the My Beef Checkoff Facebook page from June 1, 2015 through midnight Sunday, June 7. The winner will drive away in a donated Yamaha Viking EPS 4×4 valued at nearly $22,000!

“During the contest, did you as producers ever come through, with great comments and real-world proof that beef producers are responsible stewards of land and livestock. You are truly dedicated to providing a safe and nutritious product,” says Brenda Black, cow-calf producer from Deepwater, Mo., and member of the checkoff’s Producer Communications Working Group. “You’ll want to take time to watch the finalist’s videos! It’s a great opportunity to learn more about your fellow cattlemen and women, something you may or may not have known about your checkoff, then share the good news with your friends and neighbors.”