A 100% pop up event for clean energy kicked off a nationwide campaign calling for making renewable energy accessible and affordable for everyone – 100%. The campaign is the brainchild of actors Mark Ruffalo and Leonardo DiCaprio.

“100% is for 100%,” said Mark Ruffalo, co-founder of the campaign. “Our first priority is to make clean energy more accessible and affordable for all people – increasing consumer demand and accelerating the growth of clean, efficient renewable energy.”

The campaign will span the U.S. and feature activities and events to drive demand. From a “100% Hotline” that provides clean energy concierge services to showcasing leadership and growing demand to policy work, the campaign aims to make it easier and cheaper for consumers to switch to clean energy.

100% will tell stories of clean energy leaders – from Main Street to Wall Street, including farmers and ranchers– who are following a clean energy path and finding the best of themselves.

“Installing solar at my family dairy farm has reduced our electricity costs by 100% and lowered our energy costs, making room in the budget for us to expand our cheesemaking operations,” said Alan Glustoff of 5 Spoke Creamery in Orange County. “Thanks to Energize NY’s affordable financing and support, we were able to undertake this project, which was cash flow positive from day one and will have paid for itself in six years.” Energize NY helps building owners unlock the energy savings in their buildings by offering support and financing for clean energy projects.

Ruffalo added, “We see clean energy as a means to something greater for individuals and for all of us collectively. It is not just about clean air and clean water – though that is critical. It is not just about our changing climate – though that is imperative. It is about building a world that frees people to invest in what matters most to them and brings out the best in people.”