Kemps Dairy, part of H.P. Hood, has launched two new fresh milk products enriched with omega-3 fatty acids.
Omega-3 fatty acids have become increasingly popular among health-conscious consumers because of its widely publicized links to a wide-range of health benefits, including reduced risk of cardiovascular disease and certain cancers, good development of a baby during pregnancy, joint health, and improved behavior and mood.
The two new products, Kemps Plus Healthy Lifestyle and Kemps Plus Healthy Kids contain 32mg of Meg-3 per 236ml serving. In the past five years more than 3,000 omega-3 products have been launched worldwide, however the majority of these have been limited to Europe.
“Kemps Plus delivers relevant and unique new benefits to the milk category in the Upper Midwest,” said Rachel Kyllo, vice president of marketing at Kemps. “We are pleased to be partnering with Ocean Nutrition to deliver important new benefits to our consumers.”
Each serving of the Healthy Lifestyle drink reportedly contains 50 per cent more calcium that regular 1 per cent milks, while each serving of Healthy Kids contains 50 per cent more calcium that 2 per cent milks as well as being a source of vitamin C.