Why sell organic when you’ve got artificial-hormone-free dairy products? Good question and according to a story on The Seattle Times that’s what Starbucks has decided. The story says they’ll stop offering organic milk in U. S. stores next month.

The Seattle-based coffee company began making organic milk available at an extra cost in 2001 to satisfy customers who wanted dairy products from cows that had not been given a controversial artificial growth hormone, said spokesman Brandon Borrman.

But when Starbucks completed a transition to artificial-hormone-free dairy products in all of its U.S. stores earlier this month, it eliminated customers’ primary reason for requesting organic milk, Borrman said.