Pretty soon it’ll be Super Bowl party time. I’m betting a lot of people are doing playoff parties. If so, hopefully cheese is on the menu. Apparently it is according to the Dairy Checkoff.

With the football playoffs underway, some may be surprised to know that many Americans offer pizza as a key game-day menu item. But in addition to driving football party menus, pizza is also a significant driver of demand for U.S. dairy producers, as Brian Baxter reports.

You can listen to Brian’s report here: [audio:http://zimmcomm.biz/dairy/dairy-checkoff-sports-cheese.mp3]