AgriClear, a partnership with TMX Group and NGX, a wholly-owned subsidiary of TMX Group, and North America’s premier online transaction and payment platform for cattle buyers and sellers, has announced that the company will be collaborating with two progressive Texas-based cattle industry organizations: the American Akaushi Association, which represents live producers of the Akaushi (Japanese Red) breed of cattle, and Akaushi producer HeartBrand Beef.

Under the terms of the agreements, which are effective immediately, The American Akaushi Association will promote the use of the AgriClear livestock platform to its members to help them market their Akaushi full-blood seed-stock, percentage blood replacement females, stockers, feeders and fat cattle to producers throughout North America, and HeartBrand Beef will utilize the AgriClear platform and settlement services for feeder and fed cattle procurement.

“We are excited to announce this new partnership as we continue to gain traction and grow the AgriClear network within the U.S. cattle industry,” said Nevil Speer, Vice President of U.S. Operations, AgriClear. “This is a prime example of how AgriClear enables leading organizations and progressive cattlemen to differentiate themselves in the marketplace to capture greater value for their cattle.”

The Akaushi breed was brought to the U.S. from Japan over 20 years ago, and is known for its high-quality, flavorful and healthy beef. The lineage of each animal can be traced back over 30 generations. Akaushi is also the only natural 100% source verified beef in America.

Both new parties have expressed excitement for the collaboration, seeing it as an incredible marketing opportunity.

“The American Akaushi Association is extremely excited to offer this new marketing and settlement tool to our membership. Through our partnership with AgriClear, this new format will allow Akaushi producers to buy and sell beyond their local and regional areas today while also showing strong potential to help us grow the sector both nationally and internationally into the future,” said Bubba Bain, Executive Director, American Akaushi Association.

“HeartBrand Beef is eager to begin buying and selling cattle with the AgriClear platform. We feel it will streamline the process and add marketing options. I am especially excited about the added financial security it gives to both buyer and seller,” added Jordan Beeman, President of HeartBrand Beef.