Earlier this month the National Pork Board named Bill Even as their new CEO. No stranger to the agricultural community or swine industry, Bill sat down with me at the 2016 World Pork Expo to discuss their key components focusing on people, pigs and the planet.

The people component is centered around connecting with consumers while building trust. The pig highlights how producers care for their animals and the importance of relaying that to the consumer. And finally, the planet ensures we have the best sustainable practices in place and always striving for continuous improvement.

“When I think about implementing our strategic plan and look at my first 90 days on the job, there are a lot of people in the industry that I need to meet and connect with. The World Pork Expo has given me fantastic opportunities to meet all the key players in the industry throughout the U.S. and globally.”

Listen to my complete interview with Bill here: Interview with National Pork Board CEO, Bill Even

View and download photos from the event here:2016 World Pork Expo Photo Album